Product and Brand Build

Creative Strategy, Brand Identity, Visual Identity, Product Design, Brand Guidelines, Shopify Experience, Business Package

Brand and product design for a versatile, “All You Need” backpack. Create a product for everyone, the businessman, outdoor adventurer, traveler, or simple picnicker.

Logo design based off of product, the fox represents the cleverness of the bag and its versatility to be anything that you need. Market research on gender fluid colors that anyone would enjoy. Make a bag that is fun and noticeable. Create full Shopify experience.

Created logo options with brand color guide. Designed a full business stationary package for those in the company for use. Product development and sampling went through overseas manufacturers. Backpack concept created to collapse into small easy to store bag and came with pop up cooler, insulated easy to clean poly lining, large duffle pocket and two back pockets, bottle opener, and detachable strap. Presented Shopify landing page concept.