Label Creation

Creative Strategy, Launch Strategy, Visual Identity, Product Design, Brand Guidelines, Product Research, Product Presentation, Market Research, Product Development, 3D Renders

Create labels for new product launch that represent day and night. Using brand colors create cohesive packaging that is recognized as two products to be purchased together. Create a box to house nighttime product that matches packaging. 3D renders to present what labels will look like on the product.

Create a visual appeal to both labels that draws in the eye. Make daytime label to represent morning and nighttime label to represent night.

Created labels that had opposing features to represent what each product is for, also while simultaneously creating a cohesive brand. Logos represent soft/feminine side of the brand and audience, while the gradient colors of each label show what time is best to take the product. Each product has a different white layer, so daytime sun shines to represent the morning sun, while the nighttime product looks like the milky way to represent the night sky.