Day Planner Pack

Creative Strategy, Visual Identity, Product Design, Brand Guidelines, Product Research, Product Presentation, Market Research, Product Development, Photography Direction

Create a day planner that also tracks sales, customers, and social media outreach. Day planner needed to have two years within it, so that consumers could refer back to first year of sales within book. Design fun pouch pack to purchase with stickers, pens, cards, washi tape, etc.

Market research to see what day planners work well and why, then customize to match consumer needs and ease of use. Create and outdoors feel for Canadian launch, to match aesthetic of the buyers. Match pack and all accessories, so they are on brand and appealing.

Designed a full two year day planner with annual, monthly, and daily pages. Side pack was created from vegan leather, custom screen print, and silver print tag, to match the planner. Created fully stocked pack with custom stickers, washi tape, pens, cards, etc., that matched the journal. Launched the day planner successfully at the Canada Convention.