Packaging Design

Label Design, Label Creation, Product Presentation, 3D Renders

Goal

Create labels for Nostalgia Energy collaboration with Atari. Pay attribute to retro games for nostalgic feel.

Approach

Design labels with two well known games, Asteroids and Centipede. Market research on old game labels and arcade machines to be able to represent Atari’s work accurately, while being allowed to use their art for label. Create presentation that not only represents Nostalgia, but also represents the brand Atari and the nostalgic video game play. 

Results

Created two energy drink can labels with 3D renders and spin animation to present to Atari, along with “gameplay” presentation.

Product Labels

Product Presentation

Bobbi Hillman

If you would ever like to collaborate, give me a shout.
Looking forward to hearing from you!